Australia and New Zealand's Leading Wholesale Supplier of Souvenirs and Promotional Products

Sim Crawcour Pty Ltd is a customised souvenir and name range specialist proudly supplying a wide and varied range of customers, both Australia and New Zealand wide. Our warehouse is located in Kings Meadows, Tasmania, and we sell souvenir and promotional products, including clothing, mugs, pens, keyrings and much more under the Southern Habitat and Tasile Souvenirs branding. All our items are designed in house. Our on-site laser engraving, dye sublimation printing and embroidery services enable faster turnaround times and greater quality control for our products. 

Family Owned and Operated for over 90 Years


The company, Sim Crawcour Pty Ltd has been in business for over 90 years and was named after its' original owner Simon Crawcour back in the mid-1920s.

The origins of the business were mainly as a manufacturing agent, selling various ranges as diverse as jewellery and clothing to the retail shops in Tasmania.

Mr. Crawcour’s son-in-law, John Sandor, entered the business in the early 1950s and realized that there were big opportunities for souvenirs in Tasmania. Mr. Sandor is still the Managing Director of Sim Crawcour and will turn 92 in July this year - quite an extraordinary achievement!

In 1983, current General Manager, Peter Sandor, commenced his working career at Sim Crawcour Pty Ltd and the direction of selling exclusively designed ranges for major attractions and retail outlets throughout Australia began.

An insightful approach, with a mix of exclusive items and uniquely customised artwork, has seen the business continue to flourish even in some of the harshest retail environments. 

The Business Today

  • Our total warehouse space is 2000m2
  • Sim Crawcour Pty Ltd deals with customers throughout Australia and New Zealand.
  • Our sales team is backed up by one the best design teams in the business.
  • We work very closely with our customers to ensure that the products selected will work and sell successfully.
  • We place an enormous amount of effort in making sure that the product, presentation and price are right.
  • Our office uses state-of-the-art technology and produces embroidery, dye sublimation and laser engraving products in house.
  • Our relationships with our suppliers are second to none. We have our own quality control people who ensure our products are of the highest quality.


"I have no hesitation to recommend Sim Crawcour to other retailers as a reliable, trustworthy and efficient business. They have supplied us with a wide range of merchandise across categories such as men’s, ladies and children’s apparel all of high quality and competitive price."

Sue Williams, Business Manager – Tourism
RFDS South East Section

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